LinkedIn Partnerships

LinkedIn sponsorships that reach multifamily decision-makers.

I write about your brand on my LinkedIn, in my voice, to the people who move multifamily capital.

  • ✓ 17,650+ followers across multifamily capital and operations
  • ✓ Written in my voice, approved by you, always labeled
  • ✓ A results recap after every post
Apply to partnerSee the formats
Trey Wheeler
Trey Wheeler
Author of The Multifamily Download. Nearly a decade in multifamily acquisitions, asset management and capital markets. About me
The audience

Who will my brand reach?

17,650+ followers across the multifamily capital stack, from the GPs buying assets to the LPs and lenders funding them.

17,650+
LinkedIn followers
185K
Impressions on one post
890K+
Across my top 18 posts
Sponsors and GPsLPs and family officesLenders and brokersOperators and service providers

Top posts

I compiled 59 market outlooks for 2026185K impressionsWhere millennials rent vs. own, mapped85.1K impressionsThe surprising truth about cap rates & interest rates74.2K impressions

LinkedIn analytics, as of November 2026. Organic posts, shown as examples of reach.

Followed by professionals at

BlackstoneBlackRockCBREJLLCushman & WakefieldNewmarkWalker & DunlopMarcus & MillichapMorgan StanleyBerkadiaNorthmarq
Why it works

Why a creator post instead of an ad?

Reads like a post, not an ad

People scroll past ads. They stop for someone they follow.

Trust carries over

My audience follows me for capital-side analysis from someone who has done the deals.

The conversation is public

Comments and DMs turn a post into real questions from your buyers.

Only brands that fit

I turn down partners my audience would not use, so the ones I take get attention.

Formats

What can I sponsor?

Three formats, each written by me and approved by you.

FormatSingle postCarouselSeries
What you getOne post about your brand, link in the first comment.A swipeable walkthrough of your product or a use case.Three posts over 4 to 6 weeks, plus an optional TMD mention.
Lead timeAbout 2 weeksAbout 3 weeksPlanned together
InvestmentOn requestQuoted by scopeQuoted by scope

How it works

  1. 1Apply and tell me who you want to reach.
  2. 2I confirm fit, draft the post, and you approve it.
  3. 3It goes live with LinkedIn's Brand Partnership label.
  4. 4You get a recap: impressions, engagement and clicks.

FAQ

How much does a sponsored LinkedIn post cost?

It depends on format and timing. Apply and I will send current rates.

Can we write the post ourselves?

No. I write every post in my voice. You share the key points and approve the draft.

Is sponsored content labeled?

Always, with LinkedIn's Brand Partnership label and a clear disclosure tag.

Can we reuse the post in our own marketing?

Usually, yes. Usage rights are agreed up front.

What results will we get?

A recap of impressions, engagement and clicks after every post. Results vary, but every post reaches a genuinely institutional audience.

What brands do you work with?

Products multifamily and CRE professionals actually use: software, data, lending, brokerage, property services and events.

Do you run competing brands?

Not back to back. One brand per category at a time.

Apply to partner

Put your brand in front of multifamily decision-makers.

Tell me who you want to reach. I reply personally with a format, rates and open dates.

Prefer email? hello@treywheeler.co

Prefer the inbox? Sponsor The Multifamily Download →